Italian cuisine is the result of a centuries-old historical process of our society, which has always been the protagonist of significant moments of human civilization. For an innate inclination of Italians to pay attention to human relationships and the quality of life, the culture of the table has become over time the symbol of hospitality and welcome, food has taken on a value equal to art and music. For these reasons, Italian cuisine must be considered a contribution to the world heritage and must be defended and protected from adulterations and counterfeits to safeguard its history, culture, quality and authenticity.
With this in mind, Unioncamere, based on the experience gained with the “Italian Hospitality” brand, carried out with the operational support of the National Tourism Research Institute – IS.NA.R.T. – company of the Chambers of Commerce, promoted the “ITALIAN HOSPITALITY, ITALIAN RESTAURANTS IN THE WORLD” project aimed at all those Italian restaurants abroad that guarantee compliance with quality standards typical of Italian hospitality.
The goals of the project are:
- develop and promote the traditions of Italian agri-food products and enhance the Italian food and wine culture;
- enhance the image of Italian restaurants abroad which guarantee compliance with the quality standards of Italian hospitality;
- create an international network that allows the creation of promotional events of Italian production excellence.