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Is international trade benefiting from virtual B2B meetings?


The pandemic has radically changed people’s habits and business development. The difficulties of moving and the consequent need to use digital tools have accelerated the use of online also for the B2B sector.

The Italian Chamber of Commerce in the UAE, always at the forefront in implementing innovative projects, has managed to adapt to the situation caused by Covid-19 and immediately offered the possibility for Italian companies to continue their internationalization process through Electronic Missions . These are virtual meetings between Italian companies that intend to enter the Emirate market and local operators.

Was the Chamber’s idea successful in a market like that of the UAE?
The missions carried out so far confirm this. In fact, already 3 companies among those that have used this type of meetings have obtained extremely positive results in a short time.

Specifically, the Italian company CONSFRU, operating in the export of fruit and vegetables, has already successfully developed a supply relationship with a local distribution group, through the shipment of 3 containers quickly delivered to the port of Jebel Ali.


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