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Animation initiative of the Lazio Region “Gamification Challenge”


The Italian Industry & Commerce Office in the UAE joined the animation initiative of the Lazio Region “Gamification Challenge” by launching its own “thematic challenge” which involved the active involvement of the visitor at trade fairs and major international events through the game (applied games ).

The goal of the challenge was to make the experience of visiting the major fairs, with particular reference to the Universal Expo Dubai 2021, more fun and engaging through travel gamification mechanisms.

7 teams responded to the call promoted by Lazio Innova by preparing a concept for a video game or a gamification solution to attract and engage the public of the Universal Expo.

The goal was to think of new feasible tools to enhance paths, experiences of excellence of researchers and entrepreneurs, exhibition spaces with a view to making them attractive and “navigable” even remotely.

The first three ideas among all the challenges organized during the Video Game Lab were awarded with cash prizes, and the Chamber participated as a judge of the panel of finalists directly in remote streaming.