The project was born on the initiative of the Italian Chamber of Commerce in Dubai (IICUAE) and the Dubai Future Foundation, on the basis of the “Country in Residence” Agreement and the consequent relationship established with the Dubai Future Foundation government body, with the aim of offering support to Italian Start-Ups who wish to approach the Emirate market.
The start-ups that will take part in the project will be recruited through the partner University of Turin-Halal To, the trade associations, the Chambers of Commerce present on the Italian territory as well as the Representatives of the Italian Chamber of Commerce in Dubai (IICUAE). Where the products / services presented by the start-ups were part of the product sectors envisaged by Expo2020, they can also participate in the Italian Pavilion EXPO 2020 Project.
This project will have a multi-year duration so as to guarantee continuity and constant interaction between the Italian and Emirate market and will be structured as follows: The start-ups registered for the Project will participate in the annual tenders launched by the major Emirate stakeholders such as: Dubai Electricity and Water Authority (DEWA), Dubai Health Authority, Road and Transport Authority (RTA), Dubai Police etc. See below the 8 steps provided by the CO-HORT Project.
The selection of proposals will be carried out directly by the Authority that launched the tender. The classifieds will have access to a three-month program to be carried out in Dubai, fully expensed by the Emirati partners and which includes: Free flight and stay for two people for three months in Dubai; (by Dubai Future Accelerator) Desk in Dubai located in the Emirates Towers-Area 2071; Presentation of the start-up to local operators to create a networking network; Organization of targeted meetings to promote the service and / or the product. Membership fee € 100 as a membership fee to the IICUAE, as the same can provide services to member companies only. From September 2016 to April 2019, 224 startups took part in the project. This resulted in 164 Memorandum of Understanding.