The IIC UAE is proud to introduce to you Signa Maris!

Signa Maris is a project under the aegis of the European Union aiming at the enhancement of the tourism flows in Italy through a new strategy that envisages theport as a gateway to the beauties of the Italian territory. Therefore it is dedicated to the promotion of the marinas located along the Italian coasts as a privileged access points to the innumerable cultural, historical, naturalistic and enogastronomic offerings of Italy. In particular, the focus of the initiative is the so-called “Ancient Greek Sicily” (Polo della Sicilia Greca), and namely the 4 Southern Regions of CalabriaCampaniaApulia and Sicily, the Convergence Regions. Signa Maris has created a set of touristic itineraries to be shared with you to let you discover the excellences of the Convergence Regions, minor destinations in the Italian peninsula. The purpose of the initiative is to guide the possible tourist though the paths where art, nature, and culture collide with the Mediterranean Sea, thus integrating the nautical tourism to the traditional one.

The supporting institutions of the project are the Italian Ministry of Cultural Heritage and Activities and Tourism (Ministero dei Beni e delle Attività Culturali e del Turismo – MiBACT), General Secretariat - Intermediate Body for Cultural, Natural and Tourist Attractions (POIn ‘Attrattori culturali, naturali e Turismo’), line of action II.2.1, in the framework of the project called ‘Promotion, Promo-commercialization and Awareness on the areas of cultural attractiveness in the Convergence Regions also with minor airport access points’ (Promozione, Promo-commercializzazione e sensibilizzazione di aree di attrazione culturale delle regioni convergenza anche con vie di accesso aeroportuali minori). Moreover, the initiative is financed in the framework of the Interregional Operational Program ‘Cultural and Natural Attractors, and Tourism’ (Programma Operativo Interregionale ‘Attrattori culturali, naturali e Turismo’) 2007-2013, with the European Union (EU) resources coming from the European Regional Development Fund (ERDF).

In the United Arab Emirates (UAE) and in the Gulf, Signa Maris arrives through the IIC UAE. The Chamber will indeed spread the word over the touristic offer of the 4 Ancient Greece Regions in a dedicated event, that will be held on the 5th November 2015, at the exclusive location of the Italian Bice Restaurant. During the soirée the Signa Maris initiative will be presented to the public and some promotional material will be distributed. The projection of the four Regions’ touristic itineraries images and the presentation of the mobile App Signa Maris will then give way then to the enogastronomic moment. The food tasting moment will be the perfect ending for the initiative: the gastronomic offer of the four regions will be brought here in the Gulf for just one night!

 

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