5th November, Bice Hilton, Dubai. The Italian Industry & Commerce Office in Dubai introduced in the UAE the project of the Italian Ministry of cultural heritage and tourism (MiBACT), promoted by the Italian Presidency of Ministries and financed by the European Regional Development Funds (ERDF), Signa Maris.
Signa Maris is an initiative aiming at the promotion of the “via-sea” tourism in Italy, in particular in the four Convergence Regions of Apulia, Sicily, Campania and Calabria (the so-called Ancient Greek Sicily). The strategy: the creation of ad hoc touristic itineraries for business operators and for the final customers; a dedicated free App; a massive promotional campaign; special events worldwide in order to raise the awareness on the territory of the Ancient Greek Sicily.
The IICUAE presented Signa Maris and its amazing itineraries on the 5th November 2015. The exclusive location of Italian Bice Restaurant hosted the soirée dedicated to this significant initiative, with more than 100 attendees, including tour operators, medias, and VIP.
After the presentation, the Ancient Greek Sicily had been brought to the public by 6 Michelin starred Chefs. The attractive culinary excellences of Apulia, Campania, Calabria and Sicily have been extraordinarily and brilliantly introduced to the guests, by the 3-star dinner.